FDI-Unilever partnership reaches over 100,000 schoolchildren in 2016
An upbeat FDI-Unilever Brush Day & Night (BDN) partnership workshop, held 8-9 December in Geneva, reported that the 2016 school programmes had reached more than 100,000 schoolchildren, with positive outcomes also for parents and teachers. The total estimated outreach is over 2.5 million people.
The programmes were carried out by dental associations with support from Unilever local teams in Bangladesh, Chile, Greece, Indonesia, Morocco, Myanmar, Nigeria, Philippines, Turkey and Vietnam. The twin aims were to educate on brushing twice-daily with a fluoride toothpaste and empower children to become advocates for oral health among family and friends.
Workshop participants were able to discuss the specific details of their own national programmes, describe any difficulties they had encountered and report on positive outcomes - notably data indicating improvement of children’s knowledge, behaviour and oral health.
The workshop also scheduled participants reports on the impact of the 21-day programme on children. In this part, the partnership evaluation programme is used to collect data at the outset, then revisit the target group after 21 days to see the clinical and behaviour changes.
During the workshop, participants reported that the BDN partnership had helped them achieve the goal of improving populations’ oral health and increased a public visibility of their involvement in tackling oral health inequalities. They further acknowledged that the partnership has helped them reach their target populations, including hard-to-reach communities.
BDN winds down in 2016. It constitutes Phase III of the FDI-Unilever partnership, which, since its inception in 2005, has touched the lives of millions of people around the world.